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Democrats 2020 Logo Competition!

As we approach the 2020 campaign, it's important to properly vet our candidates and ensure that only the cream of the crop is able to rise to the highest office in the land. Needless to say, the obvious place to begin this process is with logo design.

Julian Castro's logo tries to do too much. The accent mark does double duty by emphasizing his Hispanic heritage and reminding us how to pronounce his name. This reduces the effectiveness of his "One nation. One Destiny" tagline ,which is kind of boring anyway.

John Delaney's logo looks like he's running for State Senate. It's good that it reminds people that he's running for president, because I would have forgotten otherwise.

Tulsi Gabbard's logo accurately reflects the darkness of her heart, which is lit only by the bombs falling over Aleppo. On the plus side, it is the logo that's easiest to read at a distance.

Kirsten Gillibrand's logo is pretty solid. It's surprisingly easy to read at a distance, given how many letters they needed to cram in. I also like the use of a very dark gray for the text rather than a dark blue. People are accustomed to a red, white, and blue color scheme for these logos, so our mind just assumes that the text must be blue when we look at it. The fact that it's actually completely desaturated makes it a little easier on the eyes when we're trying to figure out what it says.


Kamala Harris's logo is easily the worst of the lot. Logos have a tiny fraction of a second to communicate everything about the person or organization they represent, and they need to be able to do this from extreme distances and at small size. From a distance, all that I get from Harris's logo is "blue text and orange text". Her actual tagline, "Kamala Harris for the People", is a pretty nice spin on the "for President" formula we've come to expect, and this would be a pretty good graphic if it filled an entire wall at an event. As a logo, however, it doesn't work very well. Also, I understand the historical symbolism of her red and yellow color scheme (which is combined into orange in her logo), but I'm not really digging it from a marketing perspective. Also, the dimensions make it very poorly suited to bumper stickers.

Richard Ojeda's logo looks like it's been on the back of someone's pickup truck since 1996. I do like how he incorporates an eagle into the O of his name, though. This would be a pretty solid logo if the text was solid blue instead of disintegrating gray.

Elizabeth Warren's logo is simple, effective, and extremely bland. It tells us nothing about her or her campaign, and I hope she didn't spend too much money on it. On the plus side, it is the second easiest to read at a distance.

Andrew Yang's logo looks like it belongs to someone who is definitely going to lose.

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