The Equal Love, Inc., campaign group has been operating since 2004. It, and other organisations, have been very succesful in keeping the message in the media, lobbying politicians, and organising rallies. In 2004, Newspoll indicated that support for marriage equality was at 38% with 44% opposed and 18% undecided. Since then, the number of people opposed has declined, and the undecideds has shrunk even more dramatically, and the number of supporters has increased.